July 8, 2013

Fashion on Demand Begins with Pyjamas

Pyjama DesignsFashion has always been about someone high up dictating the rules and selecting the cuts, colours, prints and materials season after season. Whether you like it or not, fashion is a big monster and it feeds on trends. The consumer’s control does not exist and it seemed fashion would continue to exist this way, but then I saw a Kickstarter campaign that dares challenge the way fashion operates.